Six Billion Shoppers: The Companies Winning the Global by Porter Erisman

By Porter Erisman

From China to India to Nigeria, e-commerce is coming into a golden period in nations that have been lengthy ignored of the e-commerce gold rush skilled within the West. If the tale of the 1st two decades of e-commerce’s progress used to be set in built markets, the tale of the following 20 years should be set in rising ones. the increase of e-commerce in rising markets is being pushed through 3 significant traits: common web adoption, a emerging heart classification, and, most significantly, cutting edge new company types that serve the wishes of neighborhood shoppers higher than the versions utilized by western e-commerce giants.

Six Billion Shoppers takes readers on a thrilling and colourful trip world wide to go to the subsequent e-commerce mega markets and discover how a brand new e-commerce growth is commencing possibilities for marketers and international manufacturers alike. touring via Nigeria, China, India, Southeast Asia, and Latin the United States, Porter Erisman addresses e-commerce throughout those new markets and what it capability for western manufacturers. He argues that e-commerce in constructing nations is progressive and may play a miles higher position in rising markets than within the West. With e-commerce in rising markets getting into a quick interval of growth, Six Billion Shoppers explains find out how to grab the large chance created via rising industry shoppers and offers functional suggestion on find out how to journey this new company trend.

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