Decision Making in Marketing and Finance: An by P. Koku

By P. Koku

As curiosity in MBA courses and company faculties extra in most cases keeps to develop, it's crucial that academics and scholars examine their tested method for determination making. The winning use of case experiences in company faculties indicates the very best results of an interdisciplinary method of challenge fixing. Disappointingly, useful departmental silos inside universities nonetheless exist and retain challenge solvers from seeing all of the results of a given factor.

In addition to delivering educating fabric, determination Making in advertising and Finance offers explanations and methods to collapse sensible silos in making knowledgeable and powerful enterprise and finance judgements. Koku achieves his target by means of displaying how worth should be created for shareholders and different stakeholders, linking advertising and finance choice making, and offering much-needed instructing fabrics for an interdisciplinary method of case analysis.

Show description

Read or Download Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems PDF

Best banks & banking books

Balance of Payments, Exchange Rates, and Competitiveness in Transition Economies

Integrating transition economies into the worldwide advertisement and alternate industry procedure is a protracted and dicy technique. This publication is a number of reports facing the various matters concerning the liberalization of exterior kinfolk in economies relocating from a socialist to a market-based approach the focal point is on exterior region advancements, and the themes take care of stability of funds stipulations, trade fee rules and regimes, foreign competitiveness, overseas capital flows, alternate, and different concerns on the topic of the integration of transition economies into the area financial system.

Bankenwerbung im Wandel (German Edition)

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - financial institution, Börse, Versicherung, observe: 2,3, Universität Lüneburg, Sprache: Deutsch, summary: Werbung im Allgemeinen und auch die Werbung der Banken nimmt heute einen großen Teil in der Medienlandschaft ein. In dieser Arbeit wird dargestellt, ob sich - ausgehend von der traditionellen Bankenwerbung- ein Wandel in der Werbung und insbesondere Bankenwerbung vollzogen hat, um zu verstehen, wie (Banken-) Werbung zu dem wurde wie wir sie heute sehen und wahrnehmen.

Banchieri & compari: Come malafinanza e cattivo capitalismo si mangiano i soldi dei risparmiatori (Italian Edition)

Dove finiscono i nostri soldi? Chi paga l. a. crisi? L’Italia è tra i paesi che faticano di più a risollevarsi. l. a. cura Monti non serve a crescere. l. a. disoccupazione è ai massimi dal 2004. Soprattutto le banche non riescono a superare l. a. crisi, nonostante i generosi interventi fatti in loro soccorso. Quelle italiane hanno ricevuto dalla Bce 270 miliardi di prestiti a buon mercato, più di un 4to del totale distribuito in Europa.

The Mortgage Professional's Handbook: Succeeding in the New World of Mortgage Finance: Secondary Marketing and Financial Management

Quantity III of a complete three-volume guide for personal loan pros containing fifty one chapters via over forty of the industry's best specialists, masking nearly each aspect of loan finance, together with revenues, advertising and marketing, know-how, operations, regulatory compliance, servicing, secondary advertising, and fiscal administration.

Additional info for Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems

Example text

Download PDF sample

Rated 4.55 of 5 – based on 47 votes