Content Analysis: An Introduction to Its Methodology by Klaus Krippendorff

By Klaus Krippendorff

because the ebook of the 1st variation of Content research: An advent to Its Methodology, the textual textile during which modern society features has gone through an intensive transformation: particularly, the continued details revolution. this present day, content material research has develop into a good replacement to public opinion research—a approach to monitoring markets, political leanings, and rising rules, how to settle criminal disputes, and an method of discover person human minds.

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