BWL für Ingenieurstudium und -praxis: Was man über by Andreas Daum,Wolfgang Greife,Rainer Przywara

By Andreas Daum,Wolfgang Greife,Rainer Przywara

Dieses Lehrbuch vermittelt anschaulich Studierenden und in der Praxis tätigen Ingenieuren die betriebswirtschaftliche Kompetenz. Die wichtigen Themen globale Produktion und Beschaffung, technischer Vertrieb sowie Qualitäts- und Umweltmanagement bilden Schwerpunkte. In der aktuellen Auflage wurde jedes Kapitel gründlich überarbeitet und um einen Fragenteil mit Lösungen erweitert.

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