Airline e-Commerce: Log on. Take off. by Michael Hanke

By Michael Hanke

From the few tickets that have been offered by way of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web content, worldwide on-line trip has grown to generate at the present time greater than part 1000000000000 cash in annual profit. This improvement has introduced major alterations to the airline company, trip markets, and shoppers. this present day, airways world wide not just use e-commerce for affiliate marketing and promoting but additionally as a platform to supply distinct prone and services that experience no counterpart within the actual world.

This booklet is an in-depth creation to airline e-commerce. It covers a vast scope of components which are necessary to an airline’s ongoing electronic transformation.

  • Digital homes & features

  • E-marketing

  • E-sales & distribution

  • Web purchaser service

  • E-commerce organization

  • E-commerce strategy

Written via an airline e-commerce professional and illustrated with various examples of top airways during this region, Dr. Hanke offers for entire "behind-the-scenes" information of the way airline e-commerce works. This ebook is a vital significant other for college kids and practitioners alike since it permits the reader to obtain an intensive beginning of airline e-commerce. moreover, the ebook permits the reader to understand the ramifications of airline e-commerce in convinced company parts and to take potent motion for a winning e-commerce strategy.

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