Affiliate Marketing Insights (German Edition) by Markus Kellermann

By Markus Kellermann

Der Affiliate-Experte Markus Kellermann präsentiert in seinem Buch "Affiliate advertising INSIGHTS", was once in anderen Büchern zum Thema affiliate internet marketing so nicht zu finden ist: Konkrete Expertentipps, die neusten traits und die größten Fehler. Ein Buch für Macher und Profis. Affiliate-Manager und Partnerprogramm-Betreiber erhalten dadurch extensive Einblicke über Zukunftsthemen, Partner-Management, Fraud-Protection und neue Publisher-Modelle.

AUS DEM INHALT:

  • Affiliate-Insights von den weltweit größten Branchen-Konferenzen
  • Tipps zum professionellen Partner-Management
  • Neue developments und Publisher-Modelle
  • Customer Journey-Tracking (Interviews mit Otto.de und DocMorris)
  • Neue Trackingtechnologien für das associate Marketing

Abgerundet wird das Buch durch Gastbeiträge und Interviews mit 30 ausgewiesenen Affiliate-Experten, die einen übergreifenden Einblick in ihre Arbeitsweisen sowie Handlungsempfehlungen und praktische Tipps für die tägliche Arbeit eines Affiliate-Managers geben.
Zudem teilen renommierte Affiliate-Veteranen Insights aus ihrer Affiliate-Expertise und erzählen interessante Anekdoten aus ihrer langjährigen Erfahrung.

"Das Buch ist ein Leitfaden für jeden associate supervisor und alle E-Commerce-Mitarbeiter, die internet online affiliate marketing als langfristigen und professionellen Online-Marketing-Kanal sehen. online marketing INSIGHTS verbessert Ihre Strategie und unterstützt Sie dabei, Ihren Markt zu erobern!"

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