Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

This ebook provides the newest examine on nationwide model and personal label advertising, within the kind of unique, rigorous and correct contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related issues, similar to model naming and packaging judgements, cost elasticity, positioning, branding, buyer habit, fiscal predicament, recommendations in progress, and mature deepest labels.

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